Connecting digital businesses and reaching publishing audiences

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What We Do

Byte Consultancy offers strategic and interim services to cutting edge digital publishing companies, focusing on business development, marketing, and digital solutions. Justine Solomons and Hermione Ireland created the Byte Consultancy as part of Byte the Book to support businesses in the digital publishing space. Together with a group of associates we work with a wide range of clients and our combined experience delivers them strategic, commercially focused and effective support, enabling them to maximise revenues from their products and services.

Strategic Business Development

  • Lead generation
  • Representation at conferences and events
  • Event organisation
  • New product launches
  • Publishing strategy
  • Brand development and repositioning

Marketing

  • Product and services marketing
  • Partnership marketing
  • Distribution and sales
  • Integrated campaign and project management
  • Product/ idea development
  • PR planning and strategy

Digital services

  • Marketing, content and membership websites
  • Content conversion for web use
  • Copywriting
  • Social media integration
  • Hosting and site management
  • E-book development, both reflow and fixed format
  • Structured databases, taxonomies and maps
  • E-commerce

Get in touch via e-mail at info@bytethebook.com or twitter @bytethebook

Who We Are

Justine Solomons

Justine Solomons is a passionate business development professional with over twenty years experience in technology and publishing. In 2012, she founded Byte the Book, a writing and publishing collective that helps authors and publishers make useful connections in the digital age. She has organised an incredible number of events over the years with an impressive raft of speakers including Feargal Sharkey, John Mitchinson (Unbound), Jay Rayner, Anna Rafferty (Pottermore), Richard Mollet (The Publishers Association) and Sir Andrew Motion. As well as delivering educational content her events are primarily focused on networking and consequently she has built an enormous network of authors, publishers, technologists and investors.



Hermione Ireland


Hermione Ireland is an experienced marketer, communications director and e-commerce practitioner, with over twenty years spent in publishing, much of it as the Marketing & PR Director at DK where she was responsible for all areas of comms and brand development, and running the website. She’s globally focused and has worked with publishers and other companies around the world. She worked closely with world class brands like Lego, Eon, Lucasfilm and the Royal Horticultural Society, as well as authors including Mary Berry, Miriam Stoppard, Robert Winston, Richard Hammond and Venus and Serena Williams, to name a few. She has won awards for digital and viral campaigns including the DK Quiz (2011 Lovie) and The Future of Publishing http://www.youtube.com/watch?v=Weq_sHxghcg and studied strategy and company culture at Stanford’s GSB SEP 2013. 



Fergus Day

Fergus Day has a long experience in project management, website creation and ebook production and over even longer in reference publishing. Fergus worked for many years at Dorling Kindersley, as a CD-ROM producer, a researcher, book editor, website editor and digital content manager. He produced and managed DK’s travel website for many years. He was also responsible for e-book development and implementing a digital workflow at Rough Guides.He currently works as a freelance digital producer/consultant, managing and advising on various digital projects from databases in Myanmar to photography websites in France and e-books in the UK. He also writes and edits content on many subjects. Fergus works in numerous countries, and with many international clients, and is currently based in Florence and Devon.



Charlie Warburton

Charlie Warburton is happiest when helping publishers improve their online presence, build new eCommerce enabled websites, select the best software and contract the right service partners.   He is an experienced communicator, salesman and business manager who has worked internationally on both the buy and sell side.


Charlie has built and managed multi-million pound B2B service businesses for Euromoney, Institutional Investor Plc and Pearson PLC. He has founded and secured funding for his own tech start-up and most recently was Commercial Director at the Firsty Group. His experiences with his own consumer facing business and at Firsty have given him a deep appreciation of the do’s and don’ts of selling direct to consumers.


Over the course of his career Charlie has lived and worked in the US and UK. He has travelled extensively across EMEA and elsewhere and is comfortable working with diverse groups, managing varied agendas and communicating effectively with senior management, generalists and specialists.



Katrina Hopewell

Katrina Hopewell: Fifteen years ago, I was sitting in my media class, staring at the film poster covered walls and I had a realisation. That I too wanted to build meaningful relationships with audiences, create memorable communications and execute innovative successful campaigns.From that day onwards, I’ve never looked back, achieving Chartered Marketer status in 2009 and working with a variety of different brands including the BBC and Blurb, where I looked after Marketing and PR across Europe.


Now, with over ten years’ experience leading the strategic development of the marketing plans and delivering significant improvements to business performance – my passion and expertise for storytelling has extended across the exciting world of publishing start-ups and indie publishing technology platforms, driving acquisition of new customers, creating integrated brand campaigns, developing commercial partner strategies and generating PR coverage.



Steve Crawford


Steve Crawford is a disruptive pain in the a***. (According to a major publisher in 2007 when he and the Mobcast team launched the first eBook platform in the UK, preceding Amazon by 18 months).


Steve is a business leader with extensive experience managing Major Corporates to tech start ups.


From 2007, he was a founding member and Chief Operating Officer responsible for building Mobcast from conception to exit by acquisition in 2012.


During this period Steve secured 3 rounds of private equity backed fundraising and achieved rapid organic growth with revenue generating contracts from Orange, T Mobile, Vodafone, Singapore Telecom, Telefonica Spain and WH Smith.


In 2012 he negotiated the sale of the company to Tesco, and then grew the company to over 100 people, launching the Blinkbox books platform in 2014.


Now Steve acts as an independent consultant specialising in helping start up companies not making the mistakes that he made, and advising larger companies on business development strategies in the eBook space.



Marzia Ghiselli

Marzia Ghiselli is a seasoned business development professional with over twenty years’ experience in establishing relationships and partnerships. Marzia’s most recent role as content acquisition lead for Magzter, Inc’s new eBook channel, gave her a deep understanding, and valuable insights,  into rights licencing and digital distribution for eBooks and magazines. She has worked in many different areas of publishing and media including the book trade, national press, B2B, customer magazines, and digital media providing her with a broad knowledge of the media and publishing industries and dominant business models in many sectors. She was at the forefront of the digital media revolution, and involved in one of the first newspaper sites to launch, www.timesonline.co.uk. Marzia is passionate about the commercial possibilities that the growth of digital has brought to many sectors, she has a collaborative and goal orientated approach to business development.



Get in touch via e-mail at info@bytethebook.com or twitter @bytethebook

Who We Work With

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What They Say

“The key to success in the publishing industry is understanding the industry players and platforms to inform strategy and target the right contacts. BTB Consultancy has the profile, rolodex and relationships that make those connections possible.” Tom Hunersen, Spritz Inc

“Blurb worked with Byte Consultancy to develop key partnerships in the UK market for our global self-publishing platform. They immediately understood the dynamics of our business and quickly set to work securing important relationships and organising events that made strategic sense. They have deep publishing and tech contacts and are professional in every aspect of their work.” Susan Rimerman, Director, Market Development, Blurb Inc.

“Their knowledge of and passion for our industry made Byte Consultancy an obvious choice for us. And they really delivered the goods, too!” John Pettigrew, Futureproofs

“Byte Consultancy have a valuable knowledge built up through their experience and connections with a large number of book publishers in the UK. They took the time to understand our software and then opened doors for us to talk to the right people in several large publishers. I can happily say we have both raised our profile and have new customers as a direct result of working with Byte Consultancy.” Ken Jones, CircularFLO